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PORTFOLIO
Master's Thesis
Field: Swiss Luxury watch industry
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Problematic: How top Swiss luxury watch brands are embracing E-Business strategy?
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Details of the Thesis:
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Audit of the Marketing strategy
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Strategic recommendations
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Implementation of a comprehensive and detailed action plan including monitoring
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Strategic recommendations
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Idea Square Project
In order to improve the visibility of the incumbent Ideasquare (Cern) - we were asked to develop a digital marketing plan from end-to-end (branding, website, SEM, social media...)
Click to see a photo
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http://ideasquare.web.cern.ch/
The Orphan Sock Project
Elaborated a concept and a marketing strategy focused on the universal experience of losing a sock while doing the laundry.
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Objective: create a community of 50 million users.
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Click to see the photos & the comments
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Groupe Bonnefous
Milus Project
Developed a brand strategy and a marketing plan end to end of two year in order to relaunch the watch brand Milus through two new collections.
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Moke up of the new website & e-commerce platform
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http://benjamin.gapany31.wixiste.com/monsite
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Armillon Project
Developed a brand strategy and a marketing plan of one year in order to help an upcoming luxury wearable tech brand to reach its audience and give brand awareness. We developed a strong and coherent storytelling and a marketing plan for the company.
https://www.armillion.com/
PME Finance
Creation of a new commercial "brochure" for the consulting firm PME Finance
Creation of a Press Release & profiling
The newspapers that published an article on the press release: click to see the links below
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