RESUME
WORK EXPERIENCES
#Digital Marketing Specialist / 2019 - 2020
• Creation & Management of Google Ads campaigns: search, display, videos for all CH and collaboration with an agency
• Analysis and traffics reporting (Google Analytics & Google Data Studio)
• Creation & Management of Microsoft Ads campaigns: search
• Audit SEO of the website of the company and recommendations
• Creation & Management of social media ads (Facebook & Instagram & LinkedIn) for all CH market
• Analysis and monitoring results (Social campaigns) and recommendations
• Creation of the marketing strategy with partners and presentation
• Creation of the different presentation for market penetration strategy, benchmark, good practices...
• Participation in the creation of the different marketing assets in collaboration with a graphist (OOH, Digital, DOOH...)
• Management of OOH & DOOH campaigns
• Content creation and publishing (newsletter, social media, website, push notification..)
• Management of the influencer relationship and participation of photoshoot
• Management of the Marketing department for several months
• Launch of the marketing Migros project
• Management of various projects
#Digital Project Manager / 2018
• Participation in project management events or communication and/or advertisement
• Creation and implementation of a digital strategy based on the client brief
• Creation of the customer strategy presentation and oral presentation management (customer meetings)
• Management of a project end to end for social medias, websites (coordination of customer relations and teams on projects from A to Z under the supervision of a senior)
• Understanding the client's needs and their translations into effective recommendations and solutions
Work in the main creative, marketing and digital teams in Switzerland but also in the international network Havas.
• Participation in strategic planning
• Benchmarking
• Participation at the creatives concept research (brainstorming)
• Prospection for partnerships as part of an expansion strategy
• Publishing (social medias) and customer social medias management
• Performance analysis (KPI's)
• Writing analysis reports and recommendations wording
#IT Application Tester / 2016 - 2017
• Automated tests (Sylber Robot - UHT)
• Unit tests
• Rejection tests
• Defect treatment
• Use, management and control of the different applications within a project (COR, POS, RUW, Excel)
• Experimentation of the Agile method
#Marketing Manager / 2015 - 2016
• Development of the external communication
• Creation and management of social networks (Facebook, LinkedIn, Google+)
• Improvement of the SEO and creation and management of a Google Adwords campaign
• Creation and update of communication media (business brochures)
• Creation and insertion of ads (digital platform, local newspaper)
• Prospecting consumers via direct marketing (LinkedIn Premium, letters, phone calls, face to face)
• PR (redaction of a press release and making contact with locals journalists)
• Improvement of the firm's client lists (market study, market segmentation: by size, number of employees, turnover, geographical area …)
• Improvement of the website of the company in collaboration with a webmaster
• Operational support of the firm, participation in consulting assignments in the field of business succession, bank financing, law, taxation and business consulting
#Management Assistant / 2014
• Inventory management of petroleum computer products on computer software
• Treatment of partner anomalies
• Design of purchase orders
• Creation and implementation of a satisfaction survey: design-analysis-solution (+recommendations)
• Processing of job offers
• Completion of product export formalities (customs declaration, invoices)
EDUCATION
#International Master in Digital Marketing
• Marketing Strategy & Planning
• Digital Marketing Channels
• Media, Business Models & Transformation
• Brand Content
• Methodology
#Bachelor Marketing - Trade - Communication
• Strategic Marketing
• Distribution
• Market studies
• Web marketing and communication
• Négociation
• Communication strategy
• International development
• Operations communication
• Business policy and customer
• Professional communication...
• Management of people and organizations
• Business legal framework
• Company law - Taxation
• Budgetary control
• Labour law
• Steering tools for business administration
• Financial business plan
#Advanced Diploma in Management (BTS)
• Economic
• Law
• Customer relationship
• Customers communication
• Business Management
• Business organization
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